Bigo Live: Leading the Global Livestreaming Revolution in Social Entertainment

According to research from App Annie Intelligence, 75% of the world’s top 25 social apps now feature livestreaming as a prominent function. Global annual spending on social apps is projected to reach $9 billion this year and exceed $25 billion by 2025. At the forefront of this surge, Bigo Live continues to solidify its position as a leader in livestreaming social platforms by offering innovative, immersive experiences that connect users in virtual worlds and foster authentic interactions.

Building a Borderless Virtual Home for Real Connections

Bigo Live delivers diverse livestreaming experiences, creating a unique ecosystem where creators share their talents, engage audiences in real-time, and build emotional bonds. It has transcended traditional social app interactions—centered on chats, photos, and videos—to craft a digital realm where reality meets virtuality. Users share creations, join events, and connect with like-minded communities, while virtual avatar features let them reimagine their digital presence, significantly boosting creator engagement and revenue potential.

This platform has turned livestreamers into stars: in 2021 alone, Bigo Live helped 500 creators amass over 1 million followers each. “Bigo Live gave me financial freedom as an entrepreneur and content creator,” says Miissjelly, a single mother of two from the U.S. “I left my busy full-time marketing job in New York City. Now I have more time with my kids and built a whole new life for myself!”

Livestreaming’s Meteoric Rise: Bigo Live Ranks Second Globally

Fueled by platforms like Bigo Live, social apps boast immense market potential. Bigo Live now ranks second among global social apps, with over 400 million users across 150 countries and regions. A Deloitte Insights report envisions the future of live entertainment: “Imagine walking through a virtual venue with avatar friends worldwide, excitedly discussing an upcoming show, watching together, and leaning in to comment on a favorite song.”

Virtual worlds on Bigo Live create opportunities for connection, income, and sponsorships. Live interactions transcend physical distances—fostering friendships, deepening relationships, or even love. In Indonesia, two streamers fell in love on the platform, building their marriage foundation through Bigo Live’s virtual bond. Livestreaming has evolved into a new social language, offering immersive interactions that forge genuine connections.

Cultivating Tomorrow’s Stars Through Innovation and Dedication

“Bigo Live is committed to helping creators become the next big stars,” says James Wang, Senior Vice President of BIGO. “We warmly welcome creators from all backgrounds, experiences, and expertise to grow with us in the next phase.”

Wang emphasizes the platform’s mission: “We’re building a trusted, safe livestreaming community where users can find their voice and showcase talents to a global audience, fueling the creator economy.” With its tech-driven virtual world, Bigo Live elevates human connections, enabling content creation and interaction anytime, anywhere.

About BIGO Technology

A rapidly growing digital tech company based in Singapore, BIGO operates in over 150 countries with products including Bigo Live and short-video app Likee. Championing cultural diversity, BIGO supports initiatives like Black Lives Matter fundraisers and Kiwi Culture Week, helping users explore global cultures. Since 2014, BIGO has prioritized localization, tailoring products and strategies to each market. With local teams in over 30 locations worldwide, BIGO continues to build an inclusive online world where people share lives, talents, and experiences.

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